TikTok Gets Onboard With Content Authenticity Initiative

One of the biggest challenges of the AI age will be the use of AI generated images and video to promote disinformation, harassment, stealth advertising or fraud and social media platforms will almost certainly be focus for the distribution of such malign AI generated content.

The announcement today that TikTok has joined the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA) marks the first time a major social media platform has committed to this open source project to help consumers identify AI generated materials.

In making the announcement, the CAI noted the crucial role of social media in online discourse:

“Social media plays a major role in how we see the world and each other. Today’s announcement that TikTok is joining our efforts to advance trust and transparency online with Content Credentials moves the authenticity ecosystem toward the ubiquity of trustworthy context embedded in content.”

This will mean that going forward TikTok will label AI generated content in accordance with the CAI Content Credentials, the first social media platform to commit to the open source C2PA standards.